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Arbor Day Foundation

Project type

Branded content / social media / national advertising

Name a topic or an issue or a cause and, chances are, it’s controversial. In the age of outrage and clickbait algorithms, it’s not easy to find a broad consensus on much. One exception has been trees. Most people like ‘em. And the reasons tend to be pretty easy to understand. You’d be hard pressed to find another organization that has done more to not only promote tree planting but actually go out and plant them than the Arbor Day Foundation. We’ve had the pleasure of working on many video projects with them, including national television commercials, social media content, and episodic branded content telling stories of how tree planting continues to have a massive impact on people and the planet.

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