Creighton University is a top-ranked private Jesuit university with programs spanning the arts, sciences, law, business and multiple health sciences fields. They also have top tier sports teams playing in the Big East conference. So that means national media coverage on a regular basis. Match/Cut was hired to produce Creighton’s TV ad, the one that airs during nationally televised Creighton basketball games and broadcasts of other Creighton teams on the Big East network. Playing off the theme of “shine your light” from Creighton’s overarching brand, we shot on Lomo anamorphic lenses, creating unique flares and other visual effects as we showcased the students, faculty, mission, programs, campus life, and architecture at Creighton.