Project type

Digital / social / advertising

JLG is a premier construction equipment brand, making some of the most innovative and high performing heavy equipment that allows construction and agriculture workers to safely and effectively work at heights. Bridges, tall buildings, you name it. For years, we’ve worked hand in hand with JLG and their advertising agency, Swanson Russell, to capture the real, gritty, authentic stories of JLG equipment in action – from a -20° snowstorm in Rochester, NY, to 100° and high humidity in Riverside, CA, and many places and temps in between, we’ve been out there in our steel toed boots and hard hats, cameras in hand.